Field: New media.
Type: E when required, I by nature + NTJ. (The architect, the builder, the prone to forgetting to go to the office being otherwise immersed in thinking and making.) Creative, strategic, passionate, driven. I positively live to build it.
Which means: I edit, write, market, manage, publish, design, develop, and create.
Special sauce: Pulling a team of talented, consistent people together to execute a creative vision worth caring about.
Business bent: 100% voice-driven editorial; avoiding creativity-by-committee at all costs; building for the long term i.e. protecting people and product equally.
Strongly prefer: Serial commas, oh, fuck it, commas generally.
I believe: In going big even within the small. Consequently…
Goals: Change the world/Avoid people who say they have no desire to change the world like the plague.
What I have actually done: EcoSalon is my current baby, founded in 2008. It is by all measures the leading conscious outlet for women. Previously, I created and launched a natural health blog and community as the first marketing manager for a profitable Los Angeles-based startup nutrition company. It is one of the top-ranked health properties online and continues to grow. Concurrently, I wrote the web’s #1 health blog for b5media, which was a hoot. I do like the hoots. And then there was that summer writing a television show that aired on the Travel Channel. (Mercifully, you haven’t seen it.)
CV and portfolio upon request. (Or you can just Google me. I’m everywhere.)