Hi, I’m Sara Ost. This is my site.

I’m into technology, design, culture, media, and fashion.

I was born and raised in the Pacific Northwest. I transplanted to SF after nearly a decade in Los Angeles. I can often be found out and about exploring the world, fitting my Smartcar into ever smaller spaces, and recklessly enabling my inner foodie.

By day and many nights, I’m a publisher, social media maven (really), editor, and writer. I have a thing for the written word, for building it from scratch, and for leading a creative team. I’m never far from my current baby, EcoSalon, which is the web’s #1 conscious culture and fashion site for women and the men who love us. Feel free to check it out; I greatly expect your fawning gesticulations and excessive support.

We need heroes, not martyrs. Courage is my favorite virtue. I believe in love.

Contact me any time.